Design Track Challenges
Packaging Reinvention
Modern Jewelry with Saudi Identity
Loading and Unloading Efficiency
Challenge Overview
Transportation and distribution within the supply chain face growing challenges in achieving higher operational efficiency and cost-effectiveness.
Often, trucks are not fully utilized during loading, leading to increased transportation costs.
Moreover, extended waiting times during unloading at customer sites slow down deliveries and waste valuable time and resources.
Challenge Description
Design a solution that enhances product distribution in trucks more efficiently by increasing truck loading capacity and minimizing wasted spaces and accelerates product delivery to customers through improved loading and unloading processes.
Criteria
Optimal utilization of truck space
Ease and speed of loading and unloading
Ensuring product safety and minimizing damage
Reducing operational and logistics costs
Packaging Reinvention
Challenge Overview
Batook Company is seeking innovative packaging ideas that reflect the identity of its product "Miska Gum" and resonate with consumers.
With the market evolving and customer expectations shifting, the company is looking for unconventional concepts that embody a modern identity and appeal to the new generation.
The goal is to design new packaging solutions that surpass traditional designs and maintain the characteristics of the mastic material.
Challenge Description
Design a new packaging solution for "Miscka Gum" that go beyond traditional designs, while preserving the unique properties of mastic, and deliver a modern and attractive visual identity.
Criteria
Feasibility for scalable industrial production
Ability to preserve gum freshness and quality
Enhanced user experience and convenience
Cost-reduction
Modern Jewelry with Saudi Identity
Challenge Overview
The jewelry industry is one of the cultural and economic pillars of the Kingdom, as jewelry reflects Saudi heritage and identity throughout the ages.
With Saudi Vision 2030 supporting creative industries and aiming to enhance local content, leading national companies such as L'azurde are moving towards developing innovative designs that meet the aspirations of both local and global markets.
The designs should be creative, commercially manufacturable, and reflect a fusion of traditional symbols with modern innovation, while also considering the use of locally available materials.
Challenge Description
Create a jewelry collection that represents modern Saudi identity, blending heritage with contemporary design in a way that competes on a global scale. The designs should be creative, commercially manufacturable, and reflect a fusion of traditional symbols with modern innovation, while also considering the use of locally available materials, with a focus on sustainability and responsible environmental practices.
Criteria
Uniqueness of the design concept
Alignment with Saudi identity
Transformation into a tangible product
Local and global appeal